There are nearly an infinite number of ways to build links. You’re only limited by your creativity – any way you dream to make another website share your content, message, thoughts, beliefs, work, or ideas will typically result in a link.
The following are tactics that have proven effective time and time again, and have been largely explained by a variety of sources. Remember that you need to diversify your efforts and customize each campaign based upon your niche, industry, product, and goals. Each and everyone of these tactics can be successful, but it will vary site to site.
Broken Link Building
Broken link building is one of the most popular tactics for building links. This is because it is effective and relatively easy as it doesn’t require any content creation. Here are some great posts on the subject.
Guest blogging offers a variety of online visibility benefits: tapping into new audiences, building authority, disseminating a message, and of course link opportunities. Although Google’s head of Webspam recently called for the end of guest blogging for SEO, high quality guest blogging will never die. High quality guest blogging will continue to offer great online marketing opportunities, and that will continue to include links. Just be sure you’re creating top notch content to receptive audiences.
Link Reclamation is exactly what it sounds: reclaiming or fixing links pointing to your site. Specifically, this tactic involves finding broken, old, outdated, and generally suboptimal backlinks pointing to your site and making the appropriate fixes. These are typically an easy win at the beginning of the campaign as they can often be fixed internally.
Building links from mentions is a very practical, easy, and natural way to accrue links. The concept is exactly as it sounds: you monitor the internet and whenever another website mentions you, your product, your website, your brand, or even your URL you reach out to thank them and ask for a link as well. It’s a great way to monitor the perception of your company as well as build a few great links.
Resource link building
Nearly every industry has a large dedicated resource page on one website or another, if not multiple resource pages. These pages are great for a few authority links – your website is featured in good company, you’re listed as helpful resource to your target audience, and you get another link online. Due to the complications with keeping these list up to date webmasters are often grateful or at least receptive to new resources as well.
Infographics are one of the most sharable styles of content online. They have all the right elements: easy to digest, visually pleasing, interesting data. It’s only natural that online marketers would attempt to tap into this power in order to build valuable links.
Image Link Building
When is a mention not a mention? When it’s an image. The web is a free flow of information and ideas, and it’s extremely natural for another website to use a few of your company’s images – whether it’s your logo, corporate headshots, unique graphics, etc. With reverse image searching tools all that’s left is outreaching for the link.
Competitor Link Building
Competitive analysis is a cornerstone of SEO. Understanding and analyzing what your competitors are doing right–and wrong–will allow you to work more efficiently. This is absolutely true within link building. Before you launch any campaign, it’s important to understand what’s working for your competitors and how and where they’re building links that matter.
There is nothing better than when links build themselves. Although that might be a bit of stretch considering the time and effort that goes into creating and promoting link bait, that is the general concept: a piece of content that is created specifically because websites are likely to link to the content.
Interview Link Building
Participating in interviews is one of the most underrated link building tactics currently. Interviews offer the same benefits of guest blogging, including the link. And you don’t even have to write them – you just answer another person’s questions. Of course, the same quality guidelines for guest blogging should be in place for participating in interviews. Make sure you’re only participating with interviews that will be placed on quality sites relevant to your business.
Local Link Building
Local links are another underrated tactic, especially for their effectiveness in local search. Often local businesses have spent years developing local contacts before investing into local online visibility. This offers a breadth of opportunity that can translate into campaign success.
Testimonial Link Building
Google founded their search engine on the concept that links are a vote of confidence online. Testimonials are quite literally a vote of confidence. If you’ve already provided another website or company with a testimonial, and they feature it online, they will typically link back. This makes it clear who’s providing the testimonial, and gives you a valuable link. If you’ve granted a testimonial, or have reason to, don’t forget about the link.
Everyone loves something for free – but of course there’s no free lunch. What’s the compromise? Give something away for free, but encourage links in return. This is the concept behind contests and giveaways. Just be careful you don’t cross the line into paid links – it’s a slippery slope.
Offline Link Building
Links are a common form of online currency. Websites understand that by linking out they’re promoting another website to their visitors. Despite the fact that links take place online, there’s no reason you’re limited to pursuing links only through online means. In reality there are quite a few opportunities to build links offline, as well.
Few link building tactics offer the opportunity that reporting and newsjacking do. If you’re able to get major news outlets to pick up your story you’re all but guaranteed a large dose of high authority links, along with traffic, visibility, and branding. Of course, it’s easier said than done. But there are methods to help improve your success rate.
EDU Link Building
Links from EDU domains are often often highly sought after. EDU links are prized because they’re typically very authoritative and trusted. However, EDU sites are usually very particular about where they link. Fortunately, there are some proven and effective strategies for EDU link building and these posts will explain them aptly.
Badge Link Building
Badging can be a very effective technique for building links on prominent blogs/sites. By rewarding best-in-class sites with badges honoring their quality, you can build links while also recognizing the leading sites in your niche. However, there is a caveat with badge link building as you need to be an actual authority within your niche or your badges will be meaningless. Here are some helpful articles that cover badging.
Niche/Local Directory Link Building
Long gone are the days of mass submitting links to giant and irrelevant link directories. This does not mean all directory link building is useless, however. The key to effective directory link building is to focus on niche specific and local directories. As always you want to build links real humans would click. Here is a list of available resources covering this topic.
Partnership Link Building
Businesses naturally form partnerships over the course of development and growth. Partnerships are essentially an offline link between two businesses, and often result in an online link as well. Here some resources that could be helpful when checking for partnership link opportunities.
Being part of a professional association or organization can provide numerous benefits for a business such as credibility, networking opportunities, lead generation, etc. Along with all these benefits, any associations that have websites may also present link opportunities. Here are some guides on how to go about pursuing association links.