P1P's SEO Blog

I wanted to know how ladies have succeeded in our industry. Because our gender still matters, even if no one means for it to.

Do you remember when you thought the Internet was a magical utopia? Where your gender, race, creed, class, ethnicity, sexual orientation, etc. didn’t matter, because your art/words/videos/apps would certainly float to the surface of the search results due to the fact that they were so good and full of heart? John Perry Barlow even wrote a Declaration of Independence for this incarnation of Cyberspace, and our rhetoricians saw that it was good, and we’ve been hearing about the “democracy of the web” ever since.

The following is a short guide to marketing concepts that will help you as a link builder that also should help you have a more fulfilling relationship to the results of your labor.

Smart nonprofits know that building relevant links will help them become more visible in the organic search results. Ranking well in the SERPs is important to these organizations because they struggle with an undersized advertising budget and an oversized amount of events.

Link builder’s block can set in when you’ve made it through all the “quick wins." What's a link builder to do? Enter Janusian thinking.

Link juice or no, Pinterest can still be a helpful link building tool when it comes to conducting research, building relationships, amplifying your content, and organizing sources of inspiration.

Now that you have a document stuffed with potential keywords, I implore you: PLEASE DON’T OVERUSE THEM. By which I mean don’t use them in your content to an unnatural degree. Or as anchor text.

This series on keyword research aims to do two things: to provide ideas of how to conduct keyword research in a keyword (not provided) context, and to provide ideas of how to use these keywords in the age of conversational search.