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How do you make heroic, epic content? Content that your audience craves? With industry research and competitor analysis! Find successful content and let it inform your content creation process.
If you work in outreach the reply rate is probably one of your biggest hurdles. In our day and age bloggers and journalists receive so many inquiries that they don't have the time to reply to all of them - sometimes they don't even have a chance to review them all.
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