Google’s Love/Hate Relationship with Links

Google’s Love/Hate Relationship with Links

  Google loves links. Google also hates links. The fact is links present a bit of a double-edged sword for big G. Links can be very useful indicators of authority and trust online, but on the other hand they can also be manipulated. This presents a bit of a catch-22 for a company that wants [...]

I’m Not a Link Builder, I’m a Link Artist!

I’m Not a Link Builder, I’m a Link Artist!

Link building is a difficult trade to explain. I’ve worked at a custom link building firm for a little north of two years, and I still haven’t quite figured out how to summarily explain it to people. It’s to the point where I simply say, “online marketing.” That’s pretty misleading however. Sure, link building can [...]

Linkarati Roundup #10

Linkarati Roundup #10

Hello and welcome to the Linkarati Roundup. Each and every week we feature the best articles concerning link building and SEO – a highlight reel of the week. If you want more engaged discussion head on over to our Link Builders G+ community, where we discuss the articles and have even been known to crack [...]

SEO Myths Debunked by Matt Cutts

In his latest Google Webmaster Video, Matt Cutts responds to prevalent SEO myths he commonly encounters. The question, from Ryan in Michigan, asks: “What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc)” Matt’s answer is humorous and relates mostly to SEO myths regarding ranking [...]

Are Links Still an Editorial Vote?

Are Links Still an Editorial Vote?

Google owes their initial success to links – or at least the decision to make links the core of their search algorithm. Now obviously the internet is an ever-changing, ever-evolving beast, and arguably so too is Google. Much of their success can be attributed to their continual strive to improve and grow. But Google would [...]

Link Building is (Really) Hard

Link Building is (Really) Hard

The fickle nature of the SEO industry tends to lend itself to looking for the hottest trend and more people climbing on the bandwagon than at a Seattle Seahawks Super Bowl Parade. One of the more irksome trends I have noticed lately is the idea of link earning. Those touting this idea believe that if [...]

Linkarati Roundup #9

Linkarati Roundup #9

Hello and welcome to the Linkarati Roundup, where we feature the best link building and SEO articles of the week. If you’re interesting in seeing more link building articles, or simply want to talk to other people who think about links all day, head over to our G+ Link Builders Community – you can even [...]

A Peek into Agency Life: Creating and Growing Link Building Teams

A Peek into Agency Life: Creating and Growing Link Building Teams

In many ways society is obsessed with the “lone gunslinger” concept — or, as it translates into our work, “lone linkslinger.” I imagine it’s appealing because First World countries seem to have such a high individualistic mindset: that I can do it on my own. Indeed, look at many of our television shows and movies; [...]

Is Content Still King? Can it Be uSERPed?

Is Content Still King? Can it Be uSERPed?

If there’s one quote that will be married to Bill Gates’ legacy, it’s this one: “Content is king.” He said this back in a 1996 speech, in reference to what he suspected would spur the impending online revolution. Anyone who thinks Bill Gates is infallible is delusional; he’s been sued more times than a subpar [...]

SMX West 2014 Keynote Amit Singhal – Google’s Head of Search

Amit Singhal is a Google Fellow and leader in Google search. He’s been overseeing Google’s ranking algorithm since 2000. Probably better than anyone, he knows the secrets of Google search. So it rather goes without saying then that SEOs should be extremely interested in anything he has to say. At SMX West 2014 this last [...]

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