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Three Simple Steps to Find Link Worthy Pages – Tutorial Tuesday

Three Simple Steps to Find Link Worthy Pages – Tutorial Tuesday

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Hello and welcome to another Tutorial Tuesday, where we break down a digital marketing tool, strategy, or process to help you improve your link acquisition. This week I’ll be breaking down what should be a relatively simple process, but often proves complicated: determining linkable assets for an existing website. Whether you’ve just secured a new […]

Broken Link Building With Xenu

Broken Link Building With Xenu

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Link Building is one of the most controversial aspects of SEO, yet one of the best ways you can promote your content/brand.

While there are numerous link-building strategies to deploy two main strategies stand out really well:

Guest Posting
Broken link building (BLB)

Linkarati Roundup #57

Linkarati Roundup #57

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Hello and welcome to the Linkarati Roundup, where we highlight the best SEO and link building content published each week.

Common Sense Link Prospecting: What to Ask Yourself

Common Sense Link Prospecting: What to Ask Yourself

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Link prospecting is not as easy it sounds. Remember when Matt Cutts said link building is sweat plus creativity? Well link prospecting is a formula with a common factor: creativity plus common sense.

Using Pablo for Social Media Images – Tutorial Tuesday

Using Pablo for Social Media Images – Tutorial Tuesday

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Welcome to another edition of Tutorial Tuesday! This week I want to dive into the wonderful new image design tool Pablo, developed by Buffer. Pablo is great for creating quick images perfect for social sharing.

A Recap of #LinkaratiChat – Creative Link Building

A Recap of #LinkaratiChat – Creative Link Building

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On April 23, we held our fourth installment of #LinkaratiChat. Our topic was Creative Link Building.

This time, we were proud to have Paul Shapiro of Search Wilderness as our featured guest. He provided an endless barrage of useful advice and innovative tactics. Honestly, I wish the chat could have lasted longer so we all could have picked his brain some more.

Linkarati Roundup #56

Linkarati Roundup #56

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The Linkarati Roundup, where each and every week we curate a list of the best SEO and link building articles published.

Copywriting – Basic Guidelines for Copywriting and SEO

Copywriting – Basic Guidelines for Copywriting and SEO

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Copywriting is a little more targeted or product driven, but it is still created to inform, entertain, or answer questions that readers have. If you think about it really, all writing–including copy, opinion and even research papers–is intended to influence readers one way or another. Some just do it more subtly.

Mom n’ Pop to Multi-National: Who Needs Link Building?

Mom n’ Pop to Multi-National: Who Needs Link Building?

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Regardless of the size of your business or brand, link building is one of the cornerstone strategies of any comprehensive promotional plan.

Using BuzzSumo for Industry Research – Tutorial Tuesday

Using BuzzSumo for Industry Research – Tutorial Tuesday

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Welcome to another installment of Tutorial Tuesday, our weekly series dedicated to highlighting a specific SEO tool, process, or skill. This week, I’ll be talking about how to use BuzzSumo to prepare for a link building campaign.

SEO Spotlight: Dr. Pete

SEO Spotlight: Dr. Pete

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The SEO Spotlight of Moz’s Marketing Scientist Dr. Pete. Pete talks about how he made his way into the world of online marketing and his experiences since.

Linkarati Roundup #55

Linkarati Roundup #55

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Hello and welcome to the Linkarati Roundup, where each and every week we highlight the best SEO and link building content published.

What is a Quality Link? 5 Great Tactics to Build Valuable Links

What is a Quality Link? 5 Great Tactics to Build Valuable Links

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It’s no secret that quality backlinks are critical to competitive search rankings and traffic from Google. But what are quality backlinks, and more importantly how do you get them?

How do you build links that improve search performance without being manipulative?

Simple:

Build links for humans.

Unbranded Mentions for Link Building – Tutorial Tuesday

Unbranded Mentions for Link Building – Tutorial Tuesday

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Finding unbranded mentions is a creative process that requires both common sense and abstract thinking. Your company is more than its most logical Dmoz category.

A Recap of #LinkaratiChat – Link Prospecting in SEO

A Recap of #LinkaratiChat – Link Prospecting in SEO

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On Thursday, April 9, we hosted our third edition of #LinkaratiChat, our biweekly Twitter chat dedicated to all things link building.

For our third edition, we spent the hour talking about link prospecting, the process of finding and analyzing link opportunities for a link building campaign.

Linkarati Roundup #54

Linkarati Roundup #54

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Hello and welcome to the Linkarati Roundup, where we cover the best SEO and link building content of the week.

Google’s Mobile Update April 21st: The Facts, Straight from Google

Google’s Mobile Update April 21st: The Facts, Straight from Google

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We’re now less than two weeks out from Google’s mobile update, and despite best intentions information is scattered and everyone’s sending a slightly different message.

This post is designed to cut through the noise, presenting facts and facts alone, spoken directly by a Google employee.

Using WordPress Site Stats to Monitor Site Performance (Part 2) – Tutorial Tuesday

Using WordPress Site Stats to Monitor Site Performance (Part 2) – Tutorial Tuesday

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Last week, in part one of this tutorial, we explored some of the data that is provided within WordPress through the Jetpack “Site Stats” plugin. Today we will wrap up what we started in part one, and look at the rest of the information we can glean from Site Stats.

Linkarati Roundup #53

Linkarati Roundup #53

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Hello and welcome to the Linkarati Roundup, where we feature the best SEO and link building content of the week! This week we have link recipes, tips on how to find content ideas, local SEO link advice, and a healthy discussion about what a natural link is, really. Let’s get into it, shall we? 1. […]

2017 Search Ranking Signals Released

2017 Search Ranking Signals Released

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Because I’m such an influencer in the SEO sphere, my friends at Google gave me inside information about the ranking signals of the future. It’s my responsibility as an SEO to keep you informed about the algorithm changes that are coming.

Announcing the Definitive Link Prospecting Resource Guide!

Announcing the Definitive Link Prospecting Resource Guide!

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Hello, and welcome to our link prospecting resource guide. At its most basic, link prospecting involves two stages: Using a variety of methods to find sites within or relevant to your niche Analyzing those sites to decide whether or not they’re worth reaching out to The process of link prospecting can feel as tedious as […]

Using WordPress Site Stats to Monitor Site Performance (Part 1) – Tutorial Tuesday

Using WordPress Site Stats to Monitor Site Performance (Part 1) – Tutorial Tuesday

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It’s that time of week again Linkarati readers – time for another edition of Tutorial Tuesday, our weekly series where we walk you through a useful digital marketing tool, process, or strategy. This week we’ll be tackling one of my greatest personal nemeses, WordPress. Specifically, we will be taking a look at the information provided within WordPress Site Stats.

Linkarati Roundup #52

Linkarati Roundup #52

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Hello everyone and welcome to the Linkarati Roundup! Each and every Friday we feature the best SEO and link building content of the week.

Link Building: Natural…or Unethical?

Link Building: Natural…or Unethical?

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Even among link builders, there seems to be a prevailing mindset lately: if you have to actually ask a human for that referring hyperlink, somehow it isn’t considered “natural”. You didn’t “earn” it. There is only one word to describe this line of thought: nonsense.

Twitter Chats for Relationship Building and Link Prospecting – Tutorial Tuesday

Twitter Chats for Relationship Building and Link Prospecting – Tutorial Tuesday

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Hello and welcome to a new edition of our weekly series Tutorial Tuesday! Every week, we highlight a different SEO process or tool that will help you to become a better link builder. This week, I’ll be discussing how to use Twitter chats for link prospecting.

Linkarati Roundup #51

Linkarati Roundup #51

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Hello and welcome to the Linkarati Roundup! Each and every week we feature the best SEO and link building content recently published, streamlining your ability to read what matters.

In Search of the Pot o’ Gold: Evergreen Links – Tutorial Tuesday

In Search of the Pot o’ Gold: Evergreen Links – Tutorial Tuesday

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Happy St. Patrick’s Day, everyone! Here’s to hoping “evergreen” content and links become the new “wearing o’ the green”…

A Recap of Our Twitter Chat, #LinkaratiChat

A Recap of Our Twitter Chat, #LinkaratiChat

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On Thursday, March 12, we held our first Twitter chat. We decided to do it two weeks ago at most. Recently, our staff writers have been participating in chats like the #semrushchat and the #mentionchat. We’ve learned some interesting tricks from other people in SEO while doing these chats. So they’re educational – they’re also pretty fun too.

Linkarati Roundup #50

Linkarati Roundup #50

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Hello and welcome to the Linkarati Roundup, where we feature the best SEO and link building content of the week.

SEO Spotlight: Mark Traphagen

SEO Spotlight: Mark Traphagen

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In the land of SEO and marketing blogs, we spend most of our days discussing strategies, methods, best practices and other professional philosophies. It’s time to get personal. We wanted to hear the stories behind some of the industry’s most distinguished and notable personalities. Our first interview subject should be a familiar name to anyone in the digital marketing realm: Mark Traphagen.

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