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Why the SEO Community Could Benefit From Matt Cutts’ Return

Why the SEO Community Could Benefit From Matt Cutts’ Return

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Although I don’t always agree with the way Cutts handles things and have often been frustrated by the ambiguity of his statements, I must say I wish he would come back to work for Google.

Using Blog Commenting for Engagement and Link Opportunities – Tutorial Tuesday

Using Blog Commenting for Engagement and Link Opportunities – Tutorial Tuesday

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Welcome to another installment of Tutorial Tuesday, our weekly educational series! This week, I will be discussing how to find link opportunities in blog comments.

Despite what you may have heard, it’s still perfectly okay to build links in blog comments.

Matt Libs Contest Winner: Nick Eubanks

Matt Libs Contest Winner: Nick Eubanks

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Well everyone, the Matt Libs Contest has come to a close and we have selected a winner. Congratulations to Nick Eubanks for winning the Matt Libs contest hosted by Page One Power in conjunction with /r/BigSEO! As per the contest rules, Nick will receive a free 16GB iPad Mini with Wi-Fi.

Linkarati Roundup #36

Linkarati Roundup #36

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Hello and welcome to the Linkarati Roundup, where we feature the best SEO and link building content of the week!

Building Authority While You Build Links

Building Authority While You Build Links

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Demonstrating your authority within your niche can be very powerful. Cultivating a reputation of authority for your company, brand, or employees develops trust with existing customers and can also attract new clients.

Penguin 3.0 or 2.2?

Penguin 3.0 or 2.2?

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On Friday October 17, some SEOs noticed volatility in the SERPs. Sites that were previously punished by Penguin were all of a sudden regaining rankings. There was no confirmation from Google about the catalyst for the shakeup (hardly atypical). Nevertheless, a general consensus seemed to form: this was Penguin 3.0.

Using Gmail Canned Responses for Link Building Outreach – Tutorial Tuesday

Using Gmail Canned Responses for Link Building Outreach – Tutorial Tuesday

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This week I’ll be covering how to create a link building outreach template with Gmail, while of course leaving room for customization. Specifically I’ll show you how to enable and use canned responses within Gmail.

The Art of Content Link Building

The Art of Content Link Building

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Content link building is an art and a science. This article focuses on the “art part” – composition. Why? Because no content link building program has a chance unless high-quality content is at the foundation.

Linkarati Roundup #35

Linkarati Roundup #35

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Hello and welcome to this week’s Linkarati roundup, where we feature the best SEO and link building content of the week! First and foremost, if you’ve somehow made it to his post without knowing about Matt Libs (SEO Mad Libs) you should really go check it out. It’s a contest as well, and we’re giving […]

SEO Trends & The Value of Links

SEO Trends & The Value of Links

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Right now, some of the hottest topics in the SEO industry are content marketing, what role an SEO should play in content, and the future of link building. Today I want to talk about SEO trends and the value of links, both on the web and in search.

Announcing Matt Libs (and Contest)!

Announcing Matt Libs (and Contest)!

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Matt Cutts has been on leave from Google, and without Matt around a lot of people have had to “fill in the blanks” regarding their questions about websites and SEO. We thought we’d help – Mad Libs style! We are hosting a contest on our Page One Power Facebook page for the best Matt Lib. The winner will receive a new 16GB iPad Mini with Wi-Fi!

Creating a Prospecting List for BuzzMarker with Unlinked URLs – Tutorial Tuesday

Creating a Prospecting List for BuzzMarker with Unlinked URLs – Tutorial Tuesday

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Almost daily, I run into the problem of having to manually copy and paste each site into my browser address bar to evaluate each website to determine if it is a possible target. That’s why I want to share a method I’ve used to quickly create a Prospecting list in BuzzStream with a list of unlinked URLs.

5 Potential Red Flags in Your Backlink Profile

5 Potential Red Flags in Your Backlink Profile

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Identifying these issues within your profile will help guide you to remove useless links that don’t make sense from a human perspective.

Finding Your Competitors’ Top Performing Pages with OSE – Tutorial Tuesday

Finding Your Competitors’ Top Performing Pages with OSE – Tutorial Tuesday

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Hello, and welcome to another edition of Tutorial Tuesday here on Linkarati! Each Tuesday, we thoroughly dissect an individual link building process. This week, I will be talking about how to find your competitors’ top performing pages by using Open Site Explorer.

Linkarati Roundup #34

Linkarati Roundup #34

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Hello and welcome to the Linkarati Roundup! Each and every week we feature the best SEO and link building content you need to read.

Why I Love Link Building (SEO)

Why I Love Link Building (SEO)

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I love link building.

I’ll admit that’s not something I’d have ever imagined saying just three years ago – because frankly I didn’t know what link building was.

The Importance of Value Proposition

The Importance of Value Proposition

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You know that your site has unique value, but the webmaster you’re pitching doesn’t. If he/she knew that value, you wouldn’t have to be pitching them because they would likely be linking to you already. And the value you can provide for site A can differ from what you can provide for site B. This makes blanket pitches highly ineffective.

I’m talking about value proposition, a crucial component of any marketing campaign. If you don’t explicitly state the value of what you have to offer to your audience, your audience is not going to see it for you.

Creating an Outreach List with Google Docs – Tutorial Tuesday

Creating an Outreach List with Google Docs – Tutorial Tuesday

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Each and every week we work hard to bring you a simple, easy to follow tutorial on an SEO or link building process, tactic, or strategy.

This week we’ll be focusing on creating a useful, functional outreach list for free with Google Docs.

Linkarati Roundup #33

Linkarati Roundup #33

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Hello and welcome to another week of the Linkarati Roundup, where we feature the best SEO and link building content you need to know about.

Private Blog Networks Manually Penalized: Continuing Google Trends

Private Blog Networks Manually Penalized: Continuing Google Trends

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Every so often, there seems to be another tactic that dominates SEO/link building. Sometimes these tactics start off perfectly fine, but quickly get abused by spammers. Other times, the tactic is clearly an attempt at devious manipulation from the get go.

Improving Outreach Response: 5 Human Methods

Improving Outreach Response: 5 Human Methods

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To build real, worthwhile links requires an intentional, editorial effort from another human behind a relevant website.

The game of link building (really all of marketing) then is to convince another person that you’re worthy of their audience, their exposure.

Using Advanced Search Modifiers: Finding Brand Mentions – Tutorial Tuesday

Using Advanced Search Modifiers: Finding Brand Mentions – Tutorial Tuesday

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Brand mentions are when someone on the web talks about or mentions your company or brand. These mentions can often be leveraged for natural and worthwhile links as your brand is already being referenced. Finding brand mentions should absolutely be a consideration in your link building campaign.

The My Blog Guest Penalty — Right or Wrong?

The My Blog Guest Penalty — Right or Wrong?

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It has now been over six months since Google dropped the bomb on guest blogging; let’s take a look at what folks are thinking now … with the My Blog Guest (MBG) penalty in the rear-view mirror.

Linkarati Roundup #32

Linkarati Roundup #32

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Hello and welcome to the Linkarati Roundup, where we feature the best SEO and link building content of the week! If you’re looking to stay well-read and informed without having to sort through the deluge of content created each week, you’re in the right place.

Real Links, Real People: What Makes a Link “Real”?

Real Links, Real People: What Makes a Link “Real”?

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If you want to build links in this era of SEO, you’re going to need to invest in intelligent humans. We’re in the digital era, but technology still exists to serve humans. At least until Google goes full Skynet.

The Impact of Google’s Penguin Algorithm on SEO

The Impact of Google’s Penguin Algorithm on SEO

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Recent comments from Google’s John Mueller in a Google+ video hangout seemed to validate the speculation that a Penguin update will be coming in the near future. In preparation of an impending update, let’s take a look at the impact Penguin has had on the SEO industry and how it will continue to affect SEO moving forward.

404 Link Reclamation Using Google Webmaster Tools – Tutorial Tuesday

404 Link Reclamation Using Google Webmaster Tools – Tutorial Tuesday

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In this step by step tutorial we cover link reclamation by finding links pointing to 404 pages on your website via Google Webmaster Tools.

Linkarati Roundup #31

Linkarati Roundup #31

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Hello and welcome to the Linkarati roundup, your guide to the best SEO and link building content of the week.

Niche Analysis in New Industries

Niche Analysis in New Industries

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Link building is no longer a one-off marketing cost that you can fire and forget. Link building needs to be intelligently and appropriately directed; link building needs to be an accurate representation of your company.

Ego Bait for Links, Visibility, and Authority

Ego Bait for Links, Visibility, and Authority

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In my mind, Ego Bait is really just about attempting to engage influencers to further amplify your work and build links. It’s a very basic marketing/psychology principle – the element of reciprocity. If you positively feature another person, they’re more likely to return the favor. In this case, through social media shares and maybe even a link.

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