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Linkarati Roundup #32

Linkarati Roundup #32

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Hello and welcome to the Linkarati Roundup, where we feature the best SEO and link building content of the week! If you’re looking to stay well-read and informed without having to sort through the deluge of content created each week, you’re in the right place.

Real Links, Real People: What Makes a Link “Real”?

Real Links, Real People: What Makes a Link “Real”?

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If you want to build links in this era of SEO, you’re going to need to invest in intelligent humans. We’re in the digital era, but technology still exists to serve humans. At least until Google goes full Skynet.

The Impact of Google’s Penguin Algorithm on SEO

The Impact of Google’s Penguin Algorithm on SEO

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Recent comments from Google’s John Mueller in a Google+ video hangout seemed to validate the speculation that a Penguin update will be coming in the near future. In preparation of an impending update, let’s take a look at the impact Penguin has had on the SEO industry and how it will continue to affect SEO moving forward.

404 Link Reclamation Using Google Webmaster Tools – Tutorial Tuesday

404 Link Reclamation Using Google Webmaster Tools – Tutorial Tuesday

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In this step by step tutorial we cover link reclamation by finding links pointing to 404 pages on your website via Google Webmaster Tools.

Linkarati Roundup #31

Linkarati Roundup #31

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Hello and welcome to the Linkarati roundup, your guide to the best SEO and link building content of the week.

Niche Analysis in New Industries

Niche Analysis in New Industries

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Link building is no longer a one-off marketing cost that you can fire and forget. Link building needs to be intelligently and appropriately directed; link building needs to be an accurate representation of your company.

Ego Bait for Links, Visibility, and Authority

Ego Bait for Links, Visibility, and Authority

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In my mind, Ego Bait is really just about attempting to engage influencers to further amplify your work and build links. It’s a very basic marketing/psychology principle – the element of reciprocity. If you positively feature another person, they’re more likely to return the favor. In this case, through social media shares and maybe even a link.

Using Monitor Backlinks – Tutorial Tuesday

Using Monitor Backlinks – Tutorial Tuesday

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This week I’m covering the tool Monitor Backlinks, to which CEO and founder Razvan Girmacea generously granted me free access for one month to test. Thanks Razvan!

Linkarati Roundup #30

Linkarati Roundup #30

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Hello and welcome to the Linkarati Roundup, where we feature the best SEO and link building content of the week.

Search Traffic Vs. Social Traffic: Interesting Data From BrightEdge

Search Traffic Vs. Social Traffic: Interesting Data From BrightEdge

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Every business and every blogger thinks that social media is the most effective traffic generator available. I like to think of it as the Upworthy Syndrome. After all, social is now the top Internet activity according to Business Insider. It’s also still the new kid on the block, relatively speaking anyway.

Google Drops Authorship – What You Need to Know

Google Drops Authorship – What You Need to Know

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As of Thursday, August 28th, Google’s canceled the Google Authorship program, dropping all support of Google Authorship from search. This marks the end of just over three years of support of Google Authorship, which Google originally released in June 2011.

How to Use Google Trends to Track Industry Shifts – Tutorial Tuesday

How to Use Google Trends to Track Industry Shifts – Tutorial Tuesday

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In this edition of Tutorial Tuesday I want to cover the Google Trends tool and how it can be used to track trends within your niche or industry. Google Trends can also be used to discover existing trends within unfamiliar niches.

Linkarati Roundup #29

Linkarati Roundup #29

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Hello and welcome to the Linkarati Roundup, where we feature the best SEO and link building content of the week. As ever the SEO and link building industry evolves at an astounding pace. Let’s take a look. 1. Eric Enge’s and Mark Traphagen’s “It’s Over: The Rise and Fall of Google Authorship For Search Results.” […]

Links Are The Backbone Of The Web

Links Are The Backbone Of The Web

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I’ve had hundreds of conversations about a myriad of different link philosophies with clients, colleagues, friends, and even poor unsuspecting people who had the audacity to ask me about my job.

Today I want to discuss a philosophy near and dear to my heart: links are the backbone of the web.

How Social Media Complements Link Building

How Social Media Complements Link Building

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Link building is essential to visibility within search.

To be successful a link builder must always be looking for ways to increase their efficiency, which includes leveraging other online marketing strategies.

Social media is a resource that can absolutely improve link building efficacy.

How to Create a Keyword List with Übersuggest – Tutorial Tuesday

How to Create a Keyword List with Übersuggest – Tutorial Tuesday

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Welcome to another installment of Tutorial Tuesday, our weekly series here on Linkarati!

This week, I will be highlighting Übersuggest, a keyword suggestion tool available for free to the public at large.

How to Build Links by Piggybacking on Your Competitor

How to Build Links by Piggybacking on Your Competitor

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Introduction: Competitive analysis can either help you rank above your competitors or it can hurt you– depending on how you go about it. When done correctly, you are sure to come away with enough knowledge to understand the industry and why these websites are ranking above you. This is extremely useful; not only when you […]

Linkarati Roundup #28

Linkarati Roundup #28

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Hello and welcome to another week of the Linkarati Roundup, where we feature the best SEO and link building content recently published.

There’s rarely a dull week in the SEO world, and this week wasn’t the exception. Let’s jump into it.

HTTPS As A Ranking Signal – Why You Shouldn’t Worry

HTTPS As A Ranking Signal – Why You Shouldn’t Worry

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When Google introduces a new ranking signal to their search algorithm, those of us in the digital marketing industry take notice. Google is kind of a big deal when it comes to search, and their search algorithm largely decides online visibility.

Link Quality, Not Quantity

Link Quality, Not Quantity

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If you operate a website and you want people to find it, you don’t just want links; you NEED links. What you don’t need is all of the links. Not all links are good. In fact, a lot of links have the potential to damage your optimization efforts.

How to Monitor New Backlinks in Google Webmaster Tools for Negative SEO – Tutorial Tuesday

How to Monitor New Backlinks in Google Webmaster Tools for Negative SEO – Tutorial Tuesday

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Hello and welcome to another Tutorial Tuesday.
Negative SEO has been in the news lately with extortion attempts happening to several large name SEOs, specifically Dejan SEO and Web Gnomes.

Linkarati Roundup #27

Linkarati Roundup #27

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Hello and welcome to another edition of the Linkarati Roundup, where we feature the best SEO and link building content of the week.

The Importance of Finding And Seizing Link Opportunities

The Importance of Finding And Seizing Link Opportunities

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What is opportunity link building? It’s the act of spending time to research and understand your client’s business, website, brand, industry, and activities, with the specific intent of finding link opportunities based upon already existing behavior. And then seizing upon these link opportunities.

Announcing Linkarati’s Link Building Resource Page

Announcing Linkarati’s Link Building Resource Page

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Today we’re proud to announce the release of our link building resource page! Here at Linkarati we work around the clock to stay up to date on the latest link building news, changes, ideas, and information. SEO and especially link building is a quickly changing industry, and we want to keep you informed. Our link […]

404 Link Reclamation with Beam Us Up’s Free Unlimited SEO Crawler | Tutorial Tuesday

404 Link Reclamation with Beam Us Up’s Free Unlimited SEO Crawler | Tutorial Tuesday

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Nicholas Chimonas, reporting for duty. Today’s news? Freedom. No limits. SEO. Spider. Crawler. Tool!

Linkarati Roundup #26

Linkarati Roundup #26

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Hello and welcome to another edition of the Linkarati Roundup, where we cover the best link building and SEO content of the week. 1. Casie Gillette’s “8 Tools to Effectively Organize Your Link Building Campaigns.” If you’re looking to improve the efficiency of your link building, or just need a few tools to help you […]

A Basic Guide to Effective Outreach

A Basic Guide to Effective Outreach

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Great outreach is the only way to build worthwhile links. Real links come from people, not websites, and to secure links you must be able to effectively communicate with these people. Outreach sets the table for your campaign, and nothing gets accomplished without effective outreach. More often than not, the difference between building good links […]

Link Building Podcast | The Backlink Show – Episode 8 w/ Dixon Jones

Link Building Podcast | The Backlink Show – Episode 8 w/ Dixon Jones

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Welcome to another edition of Page One Power’s link building podcast, The Backlink Show-– Episode 8. In this episode, Jon and Zach discuss the current state of one of their favorite trade shows, deliberate on how link building has changed in the past few years, and interview Dixon Jones from MajesticSEO. As marketing director for […]

Using Reverse Image Search to Track Your Competitors – Tutorial Tuesday

Using Reverse Image Search to Track Your Competitors – Tutorial Tuesday

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Welcome to another edition of Tutorial Tuesday! This week, I will be talking about how to track your competitors by using reverse image search. Unless your name is Banksy or Terrence Malick, there’s a recent picture of you online somewhere. Chances are you are the person guilty of uploading it. If you’re a frequent blogger, […]

5 Chrome Extensions Every SEO Should Be Using

5 Chrome Extensions Every SEO Should Be Using

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Every seasoned SEO among you will no doubt be using a whole arsenal of tools to analyse webpages, discover backlinks and generally improve the decisions they make to improve a site. There’s a number of Chrome extensions that can be extremely beneficial to an SEO’s life, and to just help make their work that little […]

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