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Linkarati Roundup #59

Linkarati Roundup #59

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Welcome to the Linkarati Roundup! Each and every week we feature the best SEO and link building content published that week.

Why Your Website Needs Links – Linkarati Live #3 Recap

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Hello everybody! Welcome to the full video and recap of Linkarati Live, where we discuss link building much as we do everyday, except with the recorder rolling and an audience to ask questions. This was our third-ever Linkarati Live, this time with the theme “Why Your Website Needs Link Building.” We had an absolute blast, […]

Checking Mobile Traffic after Google’s Mobile-friendly Update – Tutorial Tuesday

Checking Mobile Traffic after Google’s Mobile-friendly Update – Tutorial Tuesday

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Due to all the recent hoopla surrounding the announcement of Google’s Mobile algorithm update, I thought I’d cover a topic related to mobile search. Specifically, I’m going to walk you through how to check mobile search traffic for your site, and identify if there have been any major changes since the update.

Why Choose WordPress & Recommended Plugins for SEO

Why Choose WordPress & Recommended Plugins for SEO

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Not everyone has the budget or desire to engage with a vendor in order to build a website or market their business. Before you make the decision to employ a professional, let’s first take a look at what’s involved in building your own website. Sure, there are well-known services like Square Space or Wix or […]

Linkarati Roundup #58

Linkarati Roundup #58

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Hello and welcome to the Linkarati Roundup, where we feature the best SEO and link building content of the week.

A Recap of #LinkaratiChat – Link Building on the Local Level

A Recap of #LinkaratiChat – Link Building on the Local Level

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On May 11, we held the fifth installment of our Twitter Chat, #LinkaratiChat. This chat was called, “Link Building on the Local Level.”

We were incredibly excited that Michael Stricker of SEMrush agreed to join us as our featured guest.

Mobilegeddon: SEO, Fear, and the Echo Chamber

Mobilegeddon: SEO, Fear, and the Echo Chamber

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Despite the minimal impact, it was hard NOT to hear about all things Mobilegeddon over the course of the last two months; how Mobilegeddon was going to forever change search; how it was going to cause an inordinate amount of mayhem. The problem is, it didn’t. And as SEOs, we knew better.

How To Create A Free Survey with Google Docs – Tutorial Tuesday

How To Create A Free Survey with Google Docs – Tutorial Tuesday

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Learn how to build a free, shareable survey from scratch with Google Docs. It’s free, easy, and this complete walk through will show you how step by step.

Three Simple Steps to Find Link Worthy Pages – Tutorial Tuesday

Three Simple Steps to Find Link Worthy Pages – Tutorial Tuesday

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Hello and welcome to another Tutorial Tuesday, where we break down a digital marketing tool, strategy, or process to help you improve your link acquisition. This week I’ll be breaking down what should be a relatively simple process, but often proves complicated: determining linkable assets for an existing website. Whether you’ve just secured a new […]

Broken Link Building With Xenu

Broken Link Building With Xenu

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Link Building is one of the most controversial aspects of SEO, yet one of the best ways you can promote your content/brand.

While there are numerous link-building strategies to deploy two main strategies stand out really well:

Guest Posting
Broken link building (BLB)

Linkarati Roundup #57

Linkarati Roundup #57

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Hello and welcome to the Linkarati Roundup, where we highlight the best SEO and link building content published each week.

Common Sense Link Prospecting: What to Ask Yourself

Common Sense Link Prospecting: What to Ask Yourself

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Link prospecting is not as easy it sounds. Remember when Matt Cutts said link building is sweat plus creativity? Well link prospecting is a formula with a common factor: creativity plus common sense.

Using Pablo for Social Media Images – Tutorial Tuesday

Using Pablo for Social Media Images – Tutorial Tuesday

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Welcome to another edition of Tutorial Tuesday! This week I want to dive into the wonderful new image design tool Pablo, developed by Buffer. Pablo is great for creating quick images perfect for social sharing.

A Recap of #LinkaratiChat – Creative Link Building

A Recap of #LinkaratiChat – Creative Link Building

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On April 23, we held our fourth installment of #LinkaratiChat. Our topic was Creative Link Building.

This time, we were proud to have Paul Shapiro of Search Wilderness as our featured guest. He provided an endless barrage of useful advice and innovative tactics. Honestly, I wish the chat could have lasted longer so we all could have picked his brain some more.

Linkarati Roundup #56

Linkarati Roundup #56

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The Linkarati Roundup, where each and every week we curate a list of the best SEO and link building articles published.

Copywriting – Basic Guidelines for Copywriting and SEO

Copywriting – Basic Guidelines for Copywriting and SEO

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Copywriting is a little more targeted or product driven, but it is still created to inform, entertain, or answer questions that readers have. If you think about it really, all writing–including copy, opinion and even research papers–is intended to influence readers one way or another. Some just do it more subtly.

Mom n’ Pop to Multi-National: Who Needs Link Building?

Mom n’ Pop to Multi-National: Who Needs Link Building?

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Regardless of the size of your business or brand, link building is one of the cornerstone strategies of any comprehensive promotional plan.

Using BuzzSumo for Industry Research – Tutorial Tuesday

Using BuzzSumo for Industry Research – Tutorial Tuesday

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Welcome to another installment of Tutorial Tuesday, our weekly series dedicated to highlighting a specific SEO tool, process, or skill. This week, I’ll be talking about how to use BuzzSumo to prepare for a link building campaign.

SEO Spotlight: Dr. Pete

SEO Spotlight: Dr. Pete

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The SEO Spotlight of Moz’s Marketing Scientist Dr. Pete. Pete talks about how he made his way into the world of online marketing and his experiences since.

Linkarati Roundup #55

Linkarati Roundup #55

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Hello and welcome to the Linkarati Roundup, where each and every week we highlight the best SEO and link building content published.

What is a Quality Link? 5 Great Tactics to Build Valuable Links

What is a Quality Link? 5 Great Tactics to Build Valuable Links

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It’s no secret that quality backlinks are critical to competitive search rankings and traffic from Google. But what are quality backlinks, and more importantly how do you get them?

How do you build links that improve search performance without being manipulative?

Simple:

Build links for humans.

Unbranded Mentions for Link Building – Tutorial Tuesday

Unbranded Mentions for Link Building – Tutorial Tuesday

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Finding unbranded mentions is a creative process that requires both common sense and abstract thinking. Your company is more than its most logical Dmoz category.

A Recap of #LinkaratiChat – Link Prospecting in SEO

A Recap of #LinkaratiChat – Link Prospecting in SEO

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On Thursday, April 9, we hosted our third edition of #LinkaratiChat, our biweekly Twitter chat dedicated to all things link building.

For our third edition, we spent the hour talking about link prospecting, the process of finding and analyzing link opportunities for a link building campaign.

Linkarati Roundup #54

Linkarati Roundup #54

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Hello and welcome to the Linkarati Roundup, where we cover the best SEO and link building content of the week.

Google’s Mobile Update April 21st: The Facts, Straight from Google

Google’s Mobile Update April 21st: The Facts, Straight from Google

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We’re now less than two weeks out from Google’s mobile update, and despite best intentions information is scattered and everyone’s sending a slightly different message.

This post is designed to cut through the noise, presenting facts and facts alone, spoken directly by a Google employee.

Using WordPress Site Stats to Monitor Site Performance (Part 2) – Tutorial Tuesday

Using WordPress Site Stats to Monitor Site Performance (Part 2) – Tutorial Tuesday

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Last week, in part one of this tutorial, we explored some of the data that is provided within WordPress through the Jetpack “Site Stats” plugin. Today we will wrap up what we started in part one, and look at the rest of the information we can glean from Site Stats.

Linkarati Roundup #53

Linkarati Roundup #53

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Hello and welcome to the Linkarati Roundup, where we feature the best SEO and link building content of the week! This week we have link recipes, tips on how to find content ideas, local SEO link advice, and a healthy discussion about what a natural link is, really. Let’s get into it, shall we? 1. […]

2017 Search Ranking Signals Released

2017 Search Ranking Signals Released

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Because I’m such an influencer in the SEO sphere, my friends at Google gave me inside information about the ranking signals of the future. It’s my responsibility as an SEO to keep you informed about the algorithm changes that are coming.

Announcing the Definitive Link Prospecting Resource Guide!

Announcing the Definitive Link Prospecting Resource Guide!

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Hello, and welcome to our link prospecting resource guide. At its most basic, link prospecting involves two stages: Using a variety of methods to find sites within or relevant to your niche Analyzing those sites to decide whether or not they’re worth reaching out to The process of link prospecting can feel as tedious as […]

Using WordPress Site Stats to Monitor Site Performance (Part 1) – Tutorial Tuesday

Using WordPress Site Stats to Monitor Site Performance (Part 1) – Tutorial Tuesday

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It’s that time of week again Linkarati readers – time for another edition of Tutorial Tuesday, our weekly series where we walk you through a useful digital marketing tool, process, or strategy. This week we’ll be tackling one of my greatest personal nemeses, WordPress. Specifically, we will be taking a look at the information provided within WordPress Site Stats.

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