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Determining Search Competitors – Tutorial Tuesday

Determining Search Competitors – Tutorial Tuesday

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Hello and welcome to another week of Tutorial Tuesday. This week we’ll be looking in depth at a fairly basic but often overlooked portion of SEO: determining search competitors. Competitive analysis should be a cornerstone of any SEO campaign. Even for on-site SEO it’s valuable to understand which keywords, phrases, and practices your competitors are [...]

In Search of the ‘Golden Spikes’ – Link Building and the Gilded Age

In Search of the ‘Golden Spikes’ – Link Building and the Gilded Age

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On a blustery May morning in the desolate landscape of Utah’s high desert, a golden spike was driven into two disparate railroad lines, uniting the Transcontinental Railroad forevermore. (Okay, for the next hundred years or so, but as Mark Twain put it: “Never let the truth get in the way of a good SEO metaphor.”) [...]

Linkarati Roundup #24

Linkarati Roundup #24

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Hello and welcome to another edition of the Linkarati Roundup, where we feature the best link building and SEO content of the week! 1. Rand Fishkin’s “Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines.” It was bound to happen sooner or later. We’ve seen a lot of backlash from Matt Cutts’ rant against guest [...]

Don’t You Forget About Me

Don’t You Forget About Me

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One of the best films of my lifetime is Eternal Sunshine of the Spotless Mind. The film centers on a tumultuous relationship between the eccentric Clementine and the unassuming Joel. After yet another fight, Clementine takes the ultimate step to break the whole relationship off: she undergoes a medical procedure to erase Joel from her [...]

Why Diverse Tactics Matter in Link Building – 5 Reasons

Why Diverse Tactics Matter in Link Building – 5 Reasons

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The need for diversity in link building was demonstrated yet again today with Moz’s latest post, “Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines.” A sample link from Moz—specifically YouMoz—was shown as an example link of why a reconsideration request failed. This has spurned yet another debate about whether links within guest blogging [...]

Using Advanced Modifiers to Find EDU Link Prospects – Tutorial Tuesday

Using Advanced Modifiers to Find EDU Link Prospects – Tutorial Tuesday

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Hello, and welcome to another Tutorial Tuesday here at Linkarati. Links from EDU domains are often regarded as the golden standard in link building as these types of sites are typically both trusted and authoritative. However, it is usually rather difficult to receive a link from an EDU, which goes along with why these sites [...]

Why Link Builders Should Build Lasting Relationships

Why Link Builders Should Build Lasting Relationships

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Today, less reputable link-building tactics used by some black-hat search engine optimization (SEO) practitioners are under attack from Google. The search engine giant not only implemented a series of search engines updates aimed to discourage objectionable techniques and promote quality content, but has also been manually targeting link networks, guest blogging networks and businesses that [...]

Linkarati Roundup #23

Linkarati Roundup #23

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Hello and welcome to another edition of the Linkarati Roundup, where we feature the best SEO and link building content of the week! Let’s jump into this week’s, shall we? 1. The Team at Builtvisible’s “Messages in the Deep.” Watch out New York Times, Builtvisible is getting into the realm of longform reportage. Seriously, this [...]

New Link Building Survey by James Agate of Skyrocket SEO

New Link Building Survey by James Agate of Skyrocket SEO

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James Agate of Skyrocket SEO published the second edition (2014) of his annual link building survey. Once again he’s published it on Moz’s main blog, where it’s been fairly well received. Here’s a link to inaugural 2013 edition, for comparison purposes. The last two years have marked a serious change in all SEO link building activities. Prior to the [...]

How I Spent My Summer Vacation | An Interactive Matt Cutts Adventure

How I Spent My Summer Vacation | An Interactive Matt Cutts Adventure

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Dope Artwork by Koji Crill Prologue: You are Matt Cutts, head of Google’s Webspam division and ardent defender of internet justice. You have recently announced that you’re going on a 4 month summer vacation, but that isn’t the whole truth. The truth is that you need to work under the radar for a few months. [...]

How to Use Followerwonk for Link Prospecting – Tutorial Tuesday

How to Use Followerwonk for Link Prospecting – Tutorial Tuesday

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Welcome to another installment of Tutorial Tuesday! This week, I will be talking about Followerwonk, a comprehensive application that allows users to thoroughly analyze Twitter users and behavior. I will be talking about how to use Followerwonk as a link prospecting tool specifically. There’s more to social media than sharing photoshopped pictures of a cat [...]

How to Make Sweet Music with Harmonious Link Building and Content Marketing

How to Make Sweet Music with Harmonious Link Building and Content Marketing

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Link building is becoming increasingly less “sexy” to write about, or so this post by Tadeusz Szewczyk seems to indicate. The negative connotations of link building – penalties, spam, black and white zoo animals – seem to have given way, in the world of marketing, for the gloriousness that is content marketing. Content marketing is [...]

Linkarati Roundup #22

Linkarati Roundup #22

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Hello and welcome to another edition of the Linkarati Roundup, where we feature the best link building and SEO content of the week. This week has been as busy as ever, with tons of great information, insight, data, and news. Let’s jump into it. 1. Gene McKenna’s “Experiment Shows up to 60% of “Direct” Traffic [...]

Perception of Links and Link Building

Perception of Links and Link Building

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Working within the online marketing industry, I read (and write) a lot about links. Links, and specifically link building, remain a hotly debated topic within the digital marketing sphere. Much like how links are built and valued online, the perception of link building itself has changed and shifted over time. In the early days of [...]

Orkut Failed: Why Can’t Google Figure Out Social?

Orkut Failed: Why Can’t Google Figure Out Social?

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  Google started out as a search engine in 1998. Since then, they’ve worked hard to become the leading tech company in a variety of areas. Cars Wearable computing Streaming services Web browsers Smartphones Watches Robots that could star in a Michael Bay movie They’re doing well for themselves. They consistently place  on the Fortune [...]

Using Open Site Explorer for Content Ideation – Tutorial Tuesday

Using Open Site Explorer for Content Ideation – Tutorial Tuesday

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Backlink explorers offer a variety of insights directly into your competitor’s website. Because links are one of the primary online currencies, and directly influence search engine visibility, understanding which pages on your competitor’s website are heavily linked will help provide insight into your niche and target audience. Today we’ll be looking at how to use [...]

Welcome to Our Manual Penalty Timeline

Welcome to Our Manual Penalty Timeline

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Hello, My name is Jesse Stoler, and I’m a staff writer here at Linkarati. A few weeks ago, we decided to make a timeline dedicated to Google’s history of issuing manual penalties to brand name sites. Today, we’re thrilled to finally add this timeline to our site. For some, Google has cultivated a reputation of [...]

Linkarati Roundup #21

Linkarati Roundup #21

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Hello and welcome to the Linkarati Roundup, where we feature the best SEO and link building content of the week! For more link building goodness, make sure to join our Google+ Link Builders Community. Let’s jump into it, shall we? 1. Julie Joyce’s “Link Building for Gaming Companies.” Julie Joyce gives a detailed walkthrough of [...]

Google Authorship Changes and CTR: Influencer Opinion

Google Authorship Changes and CTR: Influencer Opinion

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Google recently announced they would be removing Authorship photos from the SERPs. The headshots of authors that used to show up next to results, for content tied to Google Authorship, are gone. The news came when Google’s John Mueller announced the change on Google+: “We’ve been doing lots of work to clean up the visual design [...]

Link Building Podcast | The Backlink Show Episode 7 w/ Razvan Gavrilas

Link Building Podcast | The Backlink Show Episode 7 w/ Razvan Gavrilas

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Welcome to the seventh episode of P1P and Linkarati’s link building podcast, The Backlink Show! In this episode, Jon and Zach rant about advanced SEO, argue the finer points of how content marketing relates to link building and interview Razvan Gavrilas, founder of Cognitive SEO. Razvan Gavrilas has been working on websites and reverse engineering [...]

Determining Relevance in Link Building

Determining Relevance in Link Building

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SEO and especially link building have changed drastically in the last few years. Google’s decisive moves toward algorithmic improvement have really come to fruition in ways many never suspected. That’s a trend I believe is likely to continue. When I started with Page One Power in 2012 Penguin had not yet been released into the [...]

Setting Up a Google+ Local Page for Businesses – Tutorial Tuesday

Setting Up a Google+ Local Page for Businesses – Tutorial Tuesday

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Welcome to another installment of Tutorial Tuesday! For local businesses Google+ can provide tremendous value, particularly through G+ Local pages. G+ Local pages offer a place for companies to get reviews, allow your business to be featured in Google maps within search, and even help your company appear more prominently within local search results. In [...]

Linkarati Roundup #20

Linkarati Roundup #20

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Hello and welcome to another edition of our roundup, where we feature the top SEO and link building content of the week. Let’s jump right into it. 1. Jason Acidre’s “(More) Enterprise Link Building Strategies.” Acidre’s a leading voice in the link building community and in this post he shares eight more strategies viable for [...]

5 Questions to Ensure Link Quality Before Building a Link

5 Questions to Ensure Link Quality Before Building a Link

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Building links ain’t easy. At least, building good links that make sense and actually have a positive influence on your company and website ain’t easy. Anyone can build links just for the sake of building links – but it takes hard work and no shortage of link building gumption to build the links you actually [...]

Link Building: Matt Cutts and I Agree

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A few weeks ago I had the pleasure of attending SMX Advanced in Seattle. I had an amazing time – meeting other SEOs, attending seminars, even ad hoc joining in on a presentation (albeit briefly). I’d have to say though the absolute cherry on top was seeing Matt Cutts keynote You&A presentation. I covered the [...]

Tutorial Tuesday: Using Broken Link Finders – Comparing Three Different Tools

Tutorial Tuesday: Using Broken Link Finders – Comparing Three Different Tools

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The world wide web is 25 years old. It has radically transformed our culture, from the way we disseminate information to the purpose of a cell phone. I’m older than the web, and I have not made any significant cultural contributions. No, I’m not jealous. Links are just about as old as the web. As [...]

Broken Link Building Cheat Sheet for Beginners

Broken Link Building Cheat Sheet for Beginners

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Let me ask you one question before you read this article: Which link building techniques do you use for your site? That’s a tough question, right? There are many link building strategy available to use, but have you ever done your research which one works best for you? If your answer is a big “NO,” then [...]

Linkarati Roundup #19

Linkarati Roundup #19

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Welcome back to our weekly roundup on Linkarati! It’s time again to share what we felt was the best content the SEO industry had to offer throughout the past week. I must say that it was a pretty outstanding week, but this is what really stood out to us. 1. Matthew Barby’s “A Step-By-Step Guide [...]

Why Online Marketing Includes Link Building

Why Online Marketing Includes Link Building

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By now I think most of us recognize that the internet is a pretty big deal. As marketers, it is no longer acceptable to ignore the significance of online marketing. While the need to market online is widely accepted, many marketers still seem to be neglecting a major portion of online marketing – link building. [...]

Goals for Link Building

Goals for Link Building

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  I’m not someone you would look at and call “athletic.” You would be correct. I only played a handful of sports as a child, and I was miserable at all but one of them: soccer. I was no Pele, but I wasn’t always the person responsible for losing the game. That’s a win in [...]

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