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Linkarati Roundup #48

Linkarati Roundup #48

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Hello and welcome to the Linkarati Roundup! Each and every week you’ll find us here, covering the best SEO and link building content.

Link Building: Myths and Misconceptions

Link Building: Myths and Misconceptions

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Misconceptions and myths still abound in the strange world of SEO. Let’s take a look at a few of the commonly heard questions regarding link building…

Finding Influencers on LinkedIn – Tutorial Tuesday

Finding Influencers on LinkedIn – Tutorial Tuesday

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LinkedIn is a platform often misconstrued as solely for job seekers; Facebook meets Monster. That’s not necessarily incorrect. LinkedIn provides a bevy of opportunities to connect with potential employers. It doesn’t have to be in a job seeking capacity however.

Linkarati Roundup #47

Linkarati Roundup #47

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Hello and welcome to another edition of the Linkarati Roundup, where we feature the best SEO and link building content of the week. We dig through the content so you don’t have to!

John Mueller Says to Avoid Link Building: A Link Builder’s Response

John Mueller Says to Avoid Link Building: A Link Builder’s Response

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And on Friday, a Google employee recommended avoiding link building.

But let’s not take this out of context. Here’s the full story.

Email Subject Line Best Practices — Tutorial Tuesday

Email Subject Line Best Practices — Tutorial Tuesday

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Remember those silly dandruff shampoo commercials from the 90’s? The ones that intoned we’d never get a second chance to make a first impression? Unlike many marketing aphorisms of the late 20th century, this statement still rings true. Particularly for email subject lines.

“Quadruple Win” Guest Posting: How to Add Value Like Ramit Sethi

“Quadruple Win” Guest Posting: How to Add Value Like Ramit Sethi

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When I’m explaining some of the tactics my company leverages in content marketing services to prospects (particularly those who aren’t already doing a lot of content marketing), a question companies often ask is: “wait, so am I understanding this right: you’re linking to other websites in these posts and articles? Why would we want to send people […]

Applying Relationship Marketing to Link Building Outreach

Applying Relationship Marketing to Link Building Outreach

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Building relationships is fundamental to online marketing. This remains true even in a niche practice such as link building.

You greatly increase your chances of success if you build relationships with people before you contact them about a link.

Format & Filter Keyword Ranking Data for Human Readability – Tutorial Tuesday

Format & Filter Keyword Ranking Data for Human Readability – Tutorial Tuesday

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To: Linkaratiers

From: Nicholas Chimonas

Welcome to what I hope is an early spring edition of Tutorial Tuesday. In today’s tutorial you will learn how to filter out the noise from large sets of keyword ranking data, and identify meaningful takeaways to help inform your link building & SEO strategy.

Downloadable On-Page SEO Checklist: Partnership with WTC Marketing

Downloadable On-Page SEO Checklist: Partnership with WTC Marketing

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Linkarati recently partnered with WTC Marketing, a web design and online marketing firm based out of Boise, Idaho, to produce a guide to on-page SEO. The guide, “13 Steps to On-Page SEO: The Beginner’s Checklist” packages all the essential elements necessary to understand your website’s on-page performance.

Linkarati Roundup #46

Linkarati Roundup #46

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This is the Linkarati Roundup, where we feature the best SEO and link building content of the week. Let’s jump right into it, shall we?

Selling Link Building Services – A Sales Executive’s Perspective

Selling Link Building Services – A Sales Executive’s Perspective

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I love going home at the end of the day and sharing work successes with my fiance. Unfortunately, all too often though she looks at me like I am speaking a foreign language, which reminds me just how niche specific link building is.

SEO is often extremely technical and typically best understood by other SEOs, so you can imagine the difficulty I often face as a sales executive at a link building firm.

Using Canva to Add High-Quality Images to Your Blog Posts – Tutorial Tuesday

Using Canva to Add High-Quality Images to Your Blog Posts – Tutorial Tuesday

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In this Tutorial Tuesday I want to explain how you can use the tool Canva to create high-quality and customized imagery for your blog posts. Regardless of what topic you’re writing about, adding visual elements to any blog post will make it stronger and more engaging. And Canva provides an excellent platform to create images that will elevate your content to the next level.

2014 Link Building Success Stories – SEO Experts Share Their Stories

2014 Link Building Success Stories – SEO Experts Share Their Stories

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Welcome to our second annual edition of our Link Building Success Stories post! This year we interviewed 40+ experts on their best link building story from 2014.

Linkarati Webinar – February 24th

Linkarati Webinar – February 24th

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Today I’m pleased to announce Linkarati will be hosting our second ever webinar, February 24th. Register NOW! If you missed the last one I did a full write up–including video–here. Overwhelmingly, our favorite part of the webinar was answering audience questions. So this time, we’re going to try and do a full webinar only replying to […]

Digital Marketing Doppelgängers

Digital Marketing Doppelgängers

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It all started with a White Board Friday. Four seconds into the video, my mind went immediately to, “Whoa, how long has Rand Fishkin looked like a cross between Johnny Suede and Wayne Coyne?!” And this list of digital marketing doppelgängers sprang forth…

Using Forums to Build Links, Authority, and Engagement – Tutorial Tuesday

Using Forums to Build Links, Authority, and Engagement – Tutorial Tuesday

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A forum link has potential to send decent, qualified referral traffic your way. But more importantly, building a forum link still leads to exposure to a niche audience. Forum link building will also compel you to spend time interacting and engaging with users interested in your niche. It’s relationship building

Linkarati Roundup #45

Linkarati Roundup #45

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Hello everyone and welcome to another week of the Linkarati Roundup, where we feature the best SEO and link building content of the week.

Hope you enjoy!

Guest Blogging and Matt Cutts: One Year Later

Guest Blogging and Matt Cutts: One Year Later

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It’s been a year and a day since Matt Cutts infamously called an end to guest blogging (for SEO). So where are we at now? Is guest blogging over, done, kaput? In a word: no.

Assessing a New Client’s Website for Link Building — Tutorial Tuesday

Assessing a New Client’s Website for Link Building — Tutorial Tuesday

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There are fundamental steps for familiarizing yourself with a new client, but the link builder’s assessment can be boiled down to four essentials: who they are, what they do, what they have and what they need.

3 Effective Tactics to Add Backlink Potential to Your Content

3 Effective Tactics to Add Backlink Potential to Your Content

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It’s tough to get a backlink these days. Even if you just wrote a 10,000 word step-by-step guide. Even if you send outreach emails sprinkled with all the magic words.

That’s because most people with at least some online social capital these days want to establish themselves as a trustworthy content curator. Thus they are increasingly selective about which links they share with their audience.

Linkarati Roundup #44

Linkarati Roundup #44

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Hello and welcome back to the Linkarati Roundup! After a brief pause for the holidays we’re back and ready to take on 2015. For those of you new to the roundup, here’s the deal: the staff over here at Linkarati monitors news, articles, guides, videos, etc. published each and every week in SEO. From this wide […]

Getting Good Links Can Help Resolve Penguin Issues (And the Debate Over Using Disavow)

Getting Good Links Can Help Resolve Penguin Issues (And the Debate Over Using Disavow)

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In a recent Google Webmaster Central Hangout, Google’s John Mueller, Webmaster Trends Analyst, stated new quality links will help a website gradually recover from the Penguin algorithm.

Using Open Site Explorer to Generate Strategic Content Ideas – Tutorial Tuesday

Using Open Site Explorer to Generate Strategic Content Ideas – Tutorial Tuesday

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Hello and welcome to another Tutorial Tuesday!

This week I’ll be sharing how to use Open Site Explorer to take a peek at our competitors’ top performing (in terms of links) content. This gives us a strategic idea of competitor content performance – both the good and the bad.

Hey, I Love Link Building Too!

Hey, I Love Link Building Too!

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Hey, Andrew Dennis isn’t alone. I love link building too! I better: I work for a link building agency. Of course, most Americans hate their jobs and are just collecting paychecks. I don’t need a Gallup poll to tell me that: a large portion of my friends are servers in restaurants.

Using Twitter Analytics to Review Your Year on Twitter – Tutorial Tuesday

Using Twitter Analytics to Review Your Year on Twitter – Tutorial Tuesday

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Hello everybody and welcome to the first Tutorial Tuesday of 2015! I hope everyone’s new year is off to a fantastic start. In the spirit of the season I wanted to write a tutorial that looks back on the progress made in the past year, so this week’s Tutorial Tuesday will delve into how you […]

Why Link Building is NOT Advertising

Why Link Building is NOT Advertising

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SEO and advertising are individual mechanisms that are executed separately for good reason. Meanwhile, marketing is the entire machine. Let’s take a look at what can happen when you use a ‘nut’ where you needed ‘bolt’…

Setting Up Automatic Email Replies in Outlook and Gmail – Tutorial Tuesday

Setting Up Automatic Email Replies in Outlook and Gmail – Tutorial Tuesday

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Because it is the end of the year, this week I’ll be explaining how to prepare professionally for the holidays. This post will include steps on how to set up automatic “out of office” emails in Gmail and Outlook.

Best Practices for Link Building Outreach – Tutorial Tuesday

Best Practices for Link Building Outreach – Tutorial Tuesday

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With so much rubbish cluttering up the ‘cyberhighway’, making human connections in the digital realm can be difficult. The email inbox is still prime real estate. Make sure you stand out for the right reasons.

How the Grinch Stole Linksmas

How the Grinch Stole Linksmas

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Every builder in whoville.com liked Linksmas a lot
But the competitor Grinch absolutely did not

The Grinch hated Linksmas, he hated the whole season!
He thought links had no value, even if he had no reason

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