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SEO Spotlight: Dr. Pete

SEO Spotlight: Dr. Pete

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The SEO Spotlight of Moz’s Marketing Scientist Dr. Pete. Pete talks about how he made his way into the world of online marketing and his experiences since.

Linkarati Roundup #55

Linkarati Roundup #55

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Hello and welcome to the Linkarati Roundup, where each and every week we highlight the best SEO and link building content published.

What is a Quality Link? 5 Great Tactics to Build Valuable Links

What is a Quality Link? 5 Great Tactics to Build Valuable Links

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It’s no secret that quality backlinks are critical to competitive search rankings and traffic from Google. But what are quality backlinks, and more importantly how do you get them?

How do you build links that improve search performance without being manipulative?

Simple:

Build links for humans.

Unbranded Mentions for Link Building – Tutorial Tuesday

Unbranded Mentions for Link Building – Tutorial Tuesday

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Finding unbranded mentions is a creative process that requires both common sense and abstract thinking. Your company is more than its most logical Dmoz category.

A Recap of #LinkaratiChat – Link Prospecting in SEO

A Recap of #LinkaratiChat – Link Prospecting in SEO

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On Thursday, April 9, we hosted our third edition of #LinkaratiChat, our biweekly Twitter chat dedicated to all things link building.

For our third edition, we spent the hour talking about link prospecting, the process of finding and analyzing link opportunities for a link building campaign.

Linkarati Roundup #54

Linkarati Roundup #54

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Hello and welcome to the Linkarati Roundup, where we cover the best SEO and link building content of the week.

Google’s Mobile Update April 21st: The Facts, Straight from Google

Google’s Mobile Update April 21st: The Facts, Straight from Google

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We’re now less than two weeks out from Google’s mobile update, and despite best intentions information is scattered and everyone’s sending a slightly different message.

This post is designed to cut through the noise, presenting facts and facts alone, spoken directly by a Google employee.

Using WordPress Site Stats to Monitor Site Performance (Part 2) – Tutorial Tuesday

Using WordPress Site Stats to Monitor Site Performance (Part 2) – Tutorial Tuesday

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Last week, in part one of this tutorial, we explored some of the data that is provided within WordPress through the Jetpack “Site Stats” plugin. Today we will wrap up what we started in part one, and look at the rest of the information we can glean from Site Stats.

Linkarati Roundup #53

Linkarati Roundup #53

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Hello and welcome to the Linkarati Roundup, where we feature the best SEO and link building content of the week! This week we have link recipes, tips on how to find content ideas, local SEO link advice, and a healthy discussion about what a natural link is, really. Let’s get into it, shall we? 1. […]

2017 Search Ranking Signals Released

2017 Search Ranking Signals Released

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Because I’m such an influencer in the SEO sphere, my friends at Google gave me inside information about the ranking signals of the future. It’s my responsibility as an SEO to keep you informed about the algorithm changes that are coming.

Announcing the Definitive Link Prospecting Resource Guide!

Announcing the Definitive Link Prospecting Resource Guide!

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Hello, and welcome to our link prospecting resource guide. At its most basic, link prospecting involves two stages: Using a variety of methods to find sites within or relevant to your niche Analyzing those sites to decide whether or not they’re worth reaching out to The process of link prospecting can feel as tedious as […]

Using WordPress Site Stats to Monitor Site Performance (Part 1) – Tutorial Tuesday

Using WordPress Site Stats to Monitor Site Performance (Part 1) – Tutorial Tuesday

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It’s that time of week again Linkarati readers – time for another edition of Tutorial Tuesday, our weekly series where we walk you through a useful digital marketing tool, process, or strategy. This week we’ll be tackling one of my greatest personal nemeses, WordPress. Specifically, we will be taking a look at the information provided within WordPress Site Stats.

Linkarati Roundup #52

Linkarati Roundup #52

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Hello everyone and welcome to the Linkarati Roundup! Each and every Friday we feature the best SEO and link building content of the week.

Link Building: Natural…or Unethical?

Link Building: Natural…or Unethical?

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Even among link builders, there seems to be a prevailing mindset lately: if you have to actually ask a human for that referring hyperlink, somehow it isn’t considered “natural”. You didn’t “earn” it. There is only one word to describe this line of thought: nonsense.

Twitter Chats for Relationship Building and Link Prospecting – Tutorial Tuesday

Twitter Chats for Relationship Building and Link Prospecting – Tutorial Tuesday

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Hello and welcome to a new edition of our weekly series Tutorial Tuesday! Every week, we highlight a different SEO process or tool that will help you to become a better link builder. This week, I’ll be discussing how to use Twitter chats for link prospecting.

Linkarati Roundup #51

Linkarati Roundup #51

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Hello and welcome to the Linkarati Roundup! Each and every week we feature the best SEO and link building content recently published, streamlining your ability to read what matters.

In Search of the Pot o’ Gold: Evergreen Links – Tutorial Tuesday

In Search of the Pot o’ Gold: Evergreen Links – Tutorial Tuesday

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Happy St. Patrick’s Day, everyone! Here’s to hoping “evergreen” content and links become the new “wearing o’ the green”…

A Recap of Our Twitter Chat, #LinkaratiChat

A Recap of Our Twitter Chat, #LinkaratiChat

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On Thursday, March 12, we held our first Twitter chat. We decided to do it two weeks ago at most. Recently, our staff writers have been participating in chats like the #semrushchat and the #mentionchat. We’ve learned some interesting tricks from other people in SEO while doing these chats. So they’re educational – they’re also pretty fun too.

Linkarati Roundup #50

Linkarati Roundup #50

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Hello and welcome to the Linkarati Roundup, where we feature the best SEO and link building content of the week.

SEO Spotlight: Mark Traphagen

SEO Spotlight: Mark Traphagen

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In the land of SEO and marketing blogs, we spend most of our days discussing strategies, methods, best practices and other professional philosophies. It’s time to get personal. We wanted to hear the stories behind some of the industry’s most distinguished and notable personalities. Our first interview subject should be a familiar name to anyone in the digital marketing realm: Mark Traphagen.

Social Signals & SEO (Short n’ Sweet SEO)

Social Signals & SEO (Short n’ Sweet SEO)

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Here on Linkarati we tend to err on the side of verboseness at times. We wanted to try switching things up to see if we could deliver content in a “bite-sized” format that was still as valuable as our long-form content. So without further ado, here is our first foray into what we affectionately call “Short n’ Sweet SEO”. Enjoy!

How To Create a Free Editorial Calendar Using Google Docs – Tutorial Tuesday

How To Create a Free Editorial Calendar Using Google Docs – Tutorial Tuesday

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Hello and welcome to another edition of Tutorial Tuesday! Each and every week we demonstrate a step-by-step process, tool, or tactic useful to digital marketers.

This week I’ll be demonstrating how to create an editorial calendar—for free—using Google Docs.

Linkarati Roundup #49

Linkarati Roundup #49

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Hello and welcome to the weekly Linkarati Roundup! Week over week we curate the best SEO and link building content published. Let’s hop into it, eh? 1. Richard Baxter’s “How To Use Social Link Intersect for Quick Linkbuilding Wins.” Richard Baxter shares a quick tutorial on how to take link intersect a step beyond Moz’s […]

Linkarati Live Webinar 2/24 – Video and Recap

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Hello everyone! Welcome to the recap of our Linkarati Live webinar, where we spent an entire hour responding to audience questions exclusively.

SEO, Sexism, and Sales – I’m Not Your “Sweetie”

SEO, Sexism, and Sales – I’m Not Your “Sweetie”

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I grew up in a home where I was taught I had the potential to do anything. I was shocked at my first trade show in New York by how I was treated, and how I was dismissed. This is the story of how I fought back.

Using Advanced Search Strings for Directory Link Building – Tutorial Tuesday

Using Advanced Search Strings for Directory Link Building – Tutorial Tuesday

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In previous editions of Tutorial Tuesday we’ve discussed using advanced search modifiers for finding brand mentions and EDU link prospects, and to track a competitor’s guest blogging campaign. In fact, there are a number of different ways you can leverage advanced search strings for link building, and today I would like to walk through how to use them for finding worthwhile directories.

Linkarati Roundup #48

Linkarati Roundup #48

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Hello and welcome to the Linkarati Roundup! Each and every week you’ll find us here, covering the best SEO and link building content.

Link Building: Myths and Misconceptions

Link Building: Myths and Misconceptions

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Misconceptions and myths still abound in the strange world of SEO. Let’s take a look at a few of the commonly heard questions regarding link building…

Finding Influencers on LinkedIn – Tutorial Tuesday

Finding Influencers on LinkedIn – Tutorial Tuesday

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LinkedIn is a platform often misconstrued as solely for job seekers; Facebook meets Monster. That’s not necessarily incorrect. LinkedIn provides a bevy of opportunities to connect with potential employers. It doesn’t have to be in a job seeking capacity however.

Linkarati Roundup #47

Linkarati Roundup #47

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Hello and welcome to another edition of the Linkarati Roundup, where we feature the best SEO and link building content of the week. We dig through the content so you don’t have to!

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