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Why Digital Marketers Need to Work Together – An SEO’s Perspective

Why Digital Marketers Need to Work Together – An SEO’s Perspective

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Complementary marketing involves multiple facets of your overall marketing strategy working together to deliver the best possible results. Nearly every marketing technique can be made stronger and more effective, when implemented in conjunction with another tactic.

Pretend Google Doesn’t Exist: Build Links for Users

Pretend Google Doesn’t Exist: Build Links for Users

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As a regular Internet user, I don’t want to live in a world where Google doesn’t exist. As an SEO, however, I actually encourage that mentality.

Announcing Our Curated Penguin Resource Guide!

Announcing Our Curated Penguin Resource Guide!

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Welcome to Linkarati’s Penguin Resource Guide. We have worked to compile what we feel is the best, most informative content around the web regarding Google’s famous Penguin algorithm.

Over the course of a decade, Google found several ways to combat link spam, but the problem was still overwhelming. April 2012 marked a turning point for Google when they introduced the Penguin algorithm.

How to Generate Fresh Content Ideas — Tutorial Tuesday

How to Generate Fresh Content Ideas — Tutorial Tuesday

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The blank stare. If you’re a writer or blogger, you know the feeling. Writer’s block. When you’re in need of a new angle or a fresh perspective, one spark can trigger a bonfire of ideas.

Linkarati Roundup #39

Linkarati Roundup #39

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Hello and welcome to the Linkarati Roundup! Each and every week we sift through all the new content to bring you the best SEO and link building posts, articles, guides, and infographics.

6 Free Must-Have Chrome Extensions for Website Analysis

6 Free Must-Have Chrome Extensions for Website Analysis

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The sheer number of websites SEOs look at per day must be inconceivable to the rest of the general population.

Whether it’s for competitor research, link prospecting, SERP discovery, content ideation, backlink exploration, or simply following the Twitter trail deep into the net, we’re constantly examining new websites.

Finding and Leveraging New Audiences for Links

Finding and Leveraging New Audiences for Links

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Leveraging new audiences is incredibly important in online marketing. New audiences mean more exposure for your content, brand, and company. Improving brand exposure is always a marketing win, and increased exposure can also equate to more links.

Potential Elements to Track During a Link Building Campaign – Tutorial Tuesday

Potential Elements to Track During a Link Building Campaign – Tutorial Tuesday

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Welcome to another edition of Tutorial Tuesday, Linkarati’s weekly series in which we highlight a certain SEO tactic, process, or tool. This week, I will be discussing the data that you should track during a link building campaign, from beginning to launch.

There are any number of things to track during a link campaign, whether it’s during the run-up to a campaign, during the production phase, or in the aftermath. Let’s take a look.

Linkarati Roundup #38

Linkarati Roundup #38

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Hello and welcome to the Linkarati Roundup! Each and every week we comb through the internet’s newly created content to find the best SEO and link building articles for you.

The Skinny on Thin Content and a Century’s Worth of ‘Bad Ads’

The Skinny on Thin Content and a Century’s Worth of ‘Bad Ads’

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Talking about the state of ‘content marketing’ really begs the question: what’s the state of content itself?

Strategic Content Ideation for Links

Strategic Content Ideation for Links

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Today, I want to share a little bit of my personal experience in content planning, specifically content designed to build links, traffic, and authority.

Because as much as it’s great to say “create interesting content your audience will engage with,” that doesn’t really mean anything.

Finding Influencers on Google Plus – Tutorial Tuesday

Finding Influencers on Google Plus – Tutorial Tuesday

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Google+ is a great place to find influencers because typically these people are very active on social networks. While every niche is different and the popularity of each individual platform will vary, Google+ is big enough that it’s always worth at least looking into when searching for influencers.

5 Methods to Improve Your Link Outreach Reply Rate

5 Methods to Improve Your Link Outreach Reply Rate

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If you work in outreach the reply rate is probably one of your biggest hurdles.

In our day and age bloggers and journalists receive so many inquiries that they don’t have the time to reply to all of them – sometimes they don’t even have a chance to review them all.

Linkarati Roundup #37 – Halloween

Linkarati Roundup #37 – Halloween

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Happy Halloween!

Welcome to the Linkarati Roundup – Halloween style! Each and every week we dig through online content to find the best SEO and link building articles and share them here.

6 Characteristics of Good Websites – Link Prospecting

6 Characteristics of Good Websites – Link Prospecting

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Once you’ve audited enough websites you’ll quickly learn what to look for when determining whether the website is authoritative, or even quality, no matter the niche, industry, purpose, product, or size of the website.

Why the SEO Community Could Benefit From Matt Cutts’ Return

Why the SEO Community Could Benefit From Matt Cutts’ Return

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Although I don’t always agree with the way Cutts handles things and have often been frustrated by the ambiguity of his statements, I must say I wish he would come back to work for Google.

Using Blog Commenting for Engagement and Link Opportunities – Tutorial Tuesday

Using Blog Commenting for Engagement and Link Opportunities – Tutorial Tuesday

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Welcome to another installment of Tutorial Tuesday, our weekly educational series! This week, I will be discussing how to find link opportunities in blog comments.

Despite what you may have heard, it’s still perfectly okay to build links in blog comments.

Matt Libs Contest Winner: Nick Eubanks

Matt Libs Contest Winner: Nick Eubanks

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Well everyone, the Matt Libs Contest has come to a close and we have selected a winner. Congratulations to Nick Eubanks for winning the Matt Libs contest hosted by Page One Power in conjunction with /r/BigSEO! As per the contest rules, Nick will receive a free 16GB iPad Mini with Wi-Fi.

Linkarati Roundup #36

Linkarati Roundup #36

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Hello and welcome to the Linkarati Roundup, where we feature the best SEO and link building content of the week!

Building Authority While You Build Links

Building Authority While You Build Links

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Demonstrating your authority within your niche can be very powerful. Cultivating a reputation of authority for your company, brand, or employees develops trust with existing customers and can also attract new clients.

Penguin 3.0 or 2.2?

Penguin 3.0 or 2.2?

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On Friday October 17, some SEOs noticed volatility in the SERPs. Sites that were previously punished by Penguin were all of a sudden regaining rankings. There was no confirmation from Google about the catalyst for the shakeup (hardly atypical). Nevertheless, a general consensus seemed to form: this was Penguin 3.0.

Using Gmail Canned Responses for Link Building Outreach – Tutorial Tuesday

Using Gmail Canned Responses for Link Building Outreach – Tutorial Tuesday

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This week I’ll be covering how to create a link building outreach template with Gmail, while of course leaving room for customization. Specifically I’ll show you how to enable and use canned responses within Gmail.

The Art of Content Link Building

The Art of Content Link Building

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Content link building is an art and a science. This article focuses on the “art part” – composition. Why? Because no content link building program has a chance unless high-quality content is at the foundation.

Linkarati Roundup #35

Linkarati Roundup #35

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Hello and welcome to this week’s Linkarati roundup, where we feature the best SEO and link building content of the week! First and foremost, if you’ve somehow made it to his post without knowing about Matt Libs (SEO Mad Libs) you should really go check it out. It’s a contest as well, and we’re giving […]

SEO Trends & The Value of Links

SEO Trends & The Value of Links

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Right now, some of the hottest topics in the SEO industry are content marketing, what role an SEO should play in content, and the future of link building. Today I want to talk about SEO trends and the value of links, both on the web and in search.

Announcing Matt Libs (and Contest)!

Announcing Matt Libs (and Contest)!

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Matt Cutts has been on leave from Google, and without Matt around a lot of people have had to “fill in the blanks” regarding their questions about websites and SEO. We thought we’d help – Mad Libs style! We are hosting a contest on our Page One Power Facebook page for the best Matt Lib. The winner will receive a new 16GB iPad Mini with Wi-Fi!

Creating a Prospecting List for BuzzMarker with Unlinked URLs – Tutorial Tuesday

Creating a Prospecting List for BuzzMarker with Unlinked URLs – Tutorial Tuesday

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Almost daily, I run into the problem of having to manually copy and paste each site into my browser address bar to evaluate each website to determine if it is a possible target. That’s why I want to share a method I’ve used to quickly create a Prospecting list in BuzzStream with a list of unlinked URLs.

5 Potential Red Flags in Your Backlink Profile

5 Potential Red Flags in Your Backlink Profile

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Identifying these issues within your profile will help guide you to remove useless links that don’t make sense from a human perspective.

Finding Your Competitors’ Top Performing Pages with OSE – Tutorial Tuesday

Finding Your Competitors’ Top Performing Pages with OSE – Tutorial Tuesday

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Hello, and welcome to another edition of Tutorial Tuesday here on Linkarati! Each Tuesday, we thoroughly dissect an individual link building process. This week, I will be talking about how to find your competitors’ top performing pages by using Open Site Explorer.

Linkarati Roundup #34

Linkarati Roundup #34

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Hello and welcome to the Linkarati Roundup! Each and every week we feature the best SEO and link building content you need to read.

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