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Links Are The Backbone Of The Web

Links Are The Backbone Of The Web

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I’ve had hundreds of conversations about a myriad of different link philosophies with clients, colleagues, friends, and even poor unsuspecting people who had the audacity to ask me about my job.

Today I want to discuss a philosophy near and dear to my heart: links are the backbone of the web.

How Social Media Complements Link Building

How Social Media Complements Link Building

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Link building is essential to visibility within search.

To be successful a link builder must always be looking for ways to increase their efficiency, which includes leveraging other online marketing strategies.

Social media is a resource that can absolutely improve link building efficacy.

How to Create a Keyword List with Übersuggest – Tutorial Tuesday

How to Create a Keyword List with Übersuggest – Tutorial Tuesday

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Welcome to another installment of Tutorial Tuesday, our weekly series here on Linkarati!

This week, I will be highlighting Übersuggest, a keyword suggestion tool available for free to the public at large.

How to Build Links by Piggybacking on Your Competitor

How to Build Links by Piggybacking on Your Competitor

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Introduction: Competitive analysis can either help you rank above your competitors or it can hurt you– depending on how you go about it. When done correctly, you are sure to come away with enough knowledge to understand the industry and why these websites are ranking above you. This is extremely useful; not only when you […]

Linkarati Roundup #28

Linkarati Roundup #28

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Hello and welcome to another week of the Linkarati Roundup, where we feature the best SEO and link building content recently published.

There’s rarely a dull week in the SEO world, and this week wasn’t the exception. Let’s jump into it.

HTTPS As A Ranking Signal – Why You Shouldn’t Worry

HTTPS As A Ranking Signal – Why You Shouldn’t Worry

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When Google introduces a new ranking signal to their search algorithm, those of us in the digital marketing industry take notice. Google is kind of a big deal when it comes to search, and their search algorithm largely decides online visibility.

Link Quality, Not Quantity

Link Quality, Not Quantity

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If you operate a website and you want people to find it, you don’t just want links; you NEED links. What you don’t need is all of the links. Not all links are good. In fact, a lot of links have the potential to damage your optimization efforts.

How to Monitor New Backlinks in Google Webmaster Tools for Negative SEO – Tutorial Tuesday

How to Monitor New Backlinks in Google Webmaster Tools for Negative SEO – Tutorial Tuesday

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Hello and welcome to another Tutorial Tuesday.
Negative SEO has been in the news lately with extortion attempts happening to several large name SEOs, specifically Dejan SEO and Web Gnomes.

Linkarati Roundup #27

Linkarati Roundup #27

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Hello and welcome to another edition of the Linkarati Roundup, where we feature the best SEO and link building content of the week.

The Importance of Finding And Seizing Link Opportunities

The Importance of Finding And Seizing Link Opportunities

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What is opportunity link building? It’s the act of spending time to research and understand your client’s business, website, brand, industry, and activities, with the specific intent of finding link opportunities based upon already existing behavior. And then seizing upon these link opportunities.

Announcing Linkarati’s Link Building Resource Page

Announcing Linkarati’s Link Building Resource Page

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Today we’re proud to announce the release of our link building resource page! Here at Linkarati we work around the clock to stay up to date on the latest link building news, changes, ideas, and information. SEO and especially link building is a quickly changing industry, and we want to keep you informed. Our link […]

404 Link Reclamation with Beam Us Up’s Free Unlimited SEO Crawler | Tutorial Tuesday

404 Link Reclamation with Beam Us Up’s Free Unlimited SEO Crawler | Tutorial Tuesday

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Nicholas Chimonas, reporting for duty. Today’s news? Freedom. No limits. SEO. Spider. Crawler. Tool!

Linkarati Roundup #26

Linkarati Roundup #26

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Hello and welcome to another edition of the Linkarati Roundup, where we cover the best link building and SEO content of the week. 1. Casie Gillette’s “8 Tools to Effectively Organize Your Link Building Campaigns.” If you’re looking to improve the efficiency of your link building, or just need a few tools to help you […]

A Basic Guide to Effective Outreach

A Basic Guide to Effective Outreach

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Great outreach is the only way to build worthwhile links. Real links come from people, not websites, and to secure links you must be able to effectively communicate with these people. Outreach sets the table for your campaign, and nothing gets accomplished without effective outreach. More often than not, the difference between building good links […]

Link Building Podcast | The Backlink Show – Episode 8 w/ Dixon Jones

Link Building Podcast | The Backlink Show – Episode 8 w/ Dixon Jones

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Welcome to another edition of Page One Power’s link building podcast, The Backlink Show-– Episode 8. In this episode, Jon and Zach discuss the current state of one of their favorite trade shows, deliberate on how link building has changed in the past few years, and interview Dixon Jones from MajesticSEO. As marketing director for […]

Using Reverse Image Search to Track Your Competitors – Tutorial Tuesday

Using Reverse Image Search to Track Your Competitors – Tutorial Tuesday

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Welcome to another edition of Tutorial Tuesday! This week, I will be talking about how to track your competitors by using reverse image search. Unless your name is Banksy or Terrence Malick, there’s a recent picture of you online somewhere. Chances are you are the person guilty of uploading it. If you’re a frequent blogger, […]

5 Chrome Extensions Every SEO Should Be Using

5 Chrome Extensions Every SEO Should Be Using

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Every seasoned SEO among you will no doubt be using a whole arsenal of tools to analyse webpages, discover backlinks and generally improve the decisions they make to improve a site. There’s a number of Chrome extensions that can be extremely beneficial to an SEO’s life, and to just help make their work that little […]

Linkarati Roundup #25

Linkarati Roundup #25

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Hello and welcome to the weekly Linkarati Roundup! Each and every week we feature the best SEO and link building content. Enjoy. 1. Eric Enge’s “Penguin: Google’s Punitive Algorithm – And a Call to Google to Fix It.” Eric Enge efficiently explains the current issues with Google’s Penguin updates – or rather, the lack of […]

The Mysteries of Pigeon

The Mysteries of Pigeon

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  Mike Tyson really loves pigeons. If he had any kind of connection to SEO, he’s be pretty stoked right now, since “pigeon” is the word of the industry right now. Starting late last week, everyone has been talking about pigeons. Everyone except Google, that is. Google has been tight-lipped about the Pigeon up to this […]

Determining Search Competitors – Tutorial Tuesday

Determining Search Competitors – Tutorial Tuesday

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Hello and welcome to another week of Tutorial Tuesday. This week we’ll be looking in depth at a fairly basic but often overlooked portion of SEO: determining search competitors. Competitive analysis should be a cornerstone of any SEO campaign. Even for on-site SEO it’s valuable to understand which keywords, phrases, and practices your competitors are […]

In Search of the ‘Golden Spikes’ – Link Building and the Gilded Age

In Search of the ‘Golden Spikes’ – Link Building and the Gilded Age

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On a blustery May morning in the desolate landscape of Utah’s high desert, a golden spike was driven into two disparate railroad lines, uniting the Transcontinental Railroad forevermore. (Okay, for the next hundred years or so, but as Mark Twain put it: “Never let the truth get in the way of a good SEO metaphor.”) […]

Linkarati Roundup #24

Linkarati Roundup #24

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Hello and welcome to another edition of the Linkarati Roundup, where we feature the best link building and SEO content of the week! 1. Rand Fishkin’s “Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines.” It was bound to happen sooner or later. We’ve seen a lot of backlash from Matt Cutts’ rant against guest […]

Don’t You Forget About Me

Don’t You Forget About Me

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One of the best films of my lifetime is Eternal Sunshine of the Spotless Mind. The film centers on a tumultuous relationship between the eccentric Clementine and the unassuming Joel. After yet another fight, Clementine takes the ultimate step to break the whole relationship off: she undergoes a medical procedure to erase Joel from her […]

Why Diverse Tactics Matter in Link Building – 5 Reasons

Why Diverse Tactics Matter in Link Building – 5 Reasons

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The need for diversity in link building was demonstrated yet again today with Moz’s latest post, “Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines.” A sample link from Moz—specifically YouMoz—was shown as an example link of why a reconsideration request failed. This has spurned yet another debate about whether links within guest blogging […]

Using Advanced Modifiers to Find EDU Link Prospects – Tutorial Tuesday

Using Advanced Modifiers to Find EDU Link Prospects – Tutorial Tuesday

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Hello, and welcome to another Tutorial Tuesday here at Linkarati. Links from EDU domains are often regarded as the golden standard in link building as these types of sites are typically both trusted and authoritative. However, it is usually rather difficult to receive a link from an EDU, which goes along with why these sites […]

Why Link Builders Should Build Lasting Relationships

Why Link Builders Should Build Lasting Relationships

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Today, less reputable link-building tactics used by some black-hat search engine optimization (SEO) practitioners are under attack from Google. The search engine giant not only implemented a series of search engines updates aimed to discourage objectionable techniques and promote quality content, but has also been manually targeting link networks, guest blogging networks and businesses that […]

Linkarati Roundup #23

Linkarati Roundup #23

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Hello and welcome to another edition of the Linkarati Roundup, where we feature the best SEO and link building content of the week! Let’s jump into this week’s, shall we? 1. The Team at Builtvisible’s “Messages in the Deep.” Watch out New York Times, Builtvisible is getting into the realm of longform reportage. Seriously, this […]

New Link Building Survey by James Agate of Skyrocket SEO

New Link Building Survey by James Agate of Skyrocket SEO

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James Agate of Skyrocket SEO published the second edition (2014) of his annual link building survey. Once again he’s published it on Moz’s main blog, where it’s been fairly well received. Here’s a link to inaugural 2013 edition, for comparison purposes. The last two years have marked a serious change in all SEO link building activities. Prior to the […]

How I Spent My Summer Vacation | An Interactive Matt Cutts Adventure

How I Spent My Summer Vacation | An Interactive Matt Cutts Adventure

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Dope Artwork by Koji Crill Prologue: You are Matt Cutts, head of Google’s Webspam division and ardent defender of internet justice. You have recently announced that you’re going on a 4 month summer vacation, but that isn’t the whole truth. The truth is that you need to work under the radar for a few months. […]

How to Use Followerwonk for Link Prospecting – Tutorial Tuesday

How to Use Followerwonk for Link Prospecting – Tutorial Tuesday

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Welcome to another installment of Tutorial Tuesday! This week, I will be talking about Followerwonk, a comprehensive application that allows users to thoroughly analyze Twitter users and behavior. I will be talking about how to use Followerwonk as a link prospecting tool specifically. There’s more to social media than sharing photoshopped pictures of a cat […]

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